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| Abercrombie & Fitch HQ A&F moved here in '01 from the Limited's HQ just down the road. Several more buildings have been added since this photo was taken, and a few more are in the works. www.abercrombie.com www.hollisterco.com www.ruehl.com www.gillyhicks.com www.abercrombiekids.com During 1988, The Limited Inc. (now called Limited Brands) acquired Abercrombie & Fitch,[4] determined to reinvigorate the ailing brand. The Limited had been successful in rolling out new concept stores, such as Express (women's clothing), and Victoria's Secret (lingerie and beauty products). Over the next decade, Abercrombie & Fitch was carefully rebuilt as a teen apparel merchandiser by CEO Mike Jeffries.[5] The company began opening stores in upscale malls across America in the early 1990s, targeting teenagers and college students aged 18-22.[6] The clothing consists of: woven shirts, denim, miniskirts, cargo shorts, wool sweaters, polo shirts, and t-shirts. The clothing produced in the 1990s was fairly consistent with the brand's preppy image and tended to be less trend-driven than today's offerings, Category: retail clothing headquarters
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